10/02/2010

Celebrate innovation. Deeko is becoming Tork!

Deeko has been faithfully serving the foodservice and hospitality industry for over 30 years. In order to bring you further innovation, this year the Deeko Away from Home range will be re-branded to our global leading brand, Tork®. Tork will offer you and your customers the same level of high quality napkins and tabletop products you’ve enjoyed under the Deeko brand, plus more exciting and innovative products to come!

The Tork tabletop range will cover the broad needs of your customers including napkins, mats, tablecover rolls, co-ordinates and cutlery within three quality tiers – Premium, Advanced and Universal. The streamlined range of Tork tabletop products will be easy to sell and easy to buy.

‘This represents more than just a brand change to us,’ says Director of Sales and Marketing – B2B, Tiffiny Lewin. ‘This demonstrates SCA’s commitment to provide the Foodservice and Hospitality industries with greater innovation and more comprehensive solutions from tabletop and front of house to kitchen and washroom in the back of house.'

‘Customers can expect the quality of product to continue under the Tork brand with more product innovation and choice following this transition. We are really excited about this change and look forward to serving the Foodservice and Hospitality industry even better in the future.’

This is not just a brand change – it’s an exciting new beginning! So when you’re thinking tabletop – think Tork!