Woman taking pad from Libra Period Positivity Program dispenser

Locally Made, Community Focused

Essity, the manufacturer of Libra products, is proud to be the only company producing period care products in the region - supporting local jobs and giving back to those in need across our communities. We’re also committed to breaking down the stigma around periods. Through open conversations, education, and advocacy, we’re helping to normalise periods and champion a future where period care is accessible, visible, and openly supported for everyone.

The Only Manufacturer of Period Care in the Region

For over 35 years, Essity, the maker of Libra, has been the only company producing pads, tampons and liners locally in the region. We’re proud to support local jobs, employing over 130 workers in our personal care factory in Australia.

But our impact goes beyond manufacturing. As Essity is the only local manufacturer of period care products, we are naturally the largest donator of Period Care products to people in need within Australia, donating product via 62 Not-For-Profit organisations. In 2024 alone, we supplied over 1.48 million period care products to remote First Nations communities, because period care is a basic right, not a privilege.

The Region’s Largest Donator of Period Care Products

Share the Dignity

We proudly partner with Share the Dignity to support the Indigenous Menstrual Health Program, which sees hundreds of thousands of period care products donated to organisations that support remote Indigenous communities across Australia. Through this partnership, we’ve donated over 260,000 packs of Libra period care products, providing crucial support to women and girls experiencing homelessness or financial hardship. These donations help break barriers, ensuring access to hygiene products that promote health, dignity, and equality for those in need.

The Salvation Army

In partnership with The Salvation Army, we deliver period care products to emergency relief centres and vulnerable communities during times of financial hardship, natural disasters, and unexpected crises. Often overlooked, these essential products play a crucial role in supporting health and dignity, yet they’re often invisible until they're unavailable. Together, we’re ensuring that period care is recognised as a necessity and made accessible to those who need it most.

Djirra

Through our Reconciliation Action Plan, we are proud to partner with Djirra, a Victorian Indigenous not-for-profit organisation supporting Aboriginal and Torres Strait Islander women and children affected by family violence. Our partnership includes donating Period Care products to all 6 Djirra sites, ensuring that hygiene essentials are accessible to those who need them. We also provide education on hygiene and period care, empowering communities with the knowledge and resources to support dignity and well-being.

Breaking Barriers, Leading Change

For too long, periods have been treated as something to hide. At Libra, we believe it’s time to change that.

The reality

85%

of people admit to hiding their period care products in their pocket, sleeve or bra at work¹

19%

admit to calling in sick to hide that they’re on their period²

16%

only 16% of women+ feel comfortable telling a male manager that they can’t work due to their period¹

Through our Period Positivity Program, we’re on a mission to destigmatise periods, eliminate shame, and ensure everyone has access to the products they need, when and where they need them.

We were the first brand in Australia and New Zealand to show real blood in our #bloodnormal campaign, boldly challenging period stigma. We also worked with the Victorian Government to develop the Libra Period Care Dispenser, now available in every Victorian government school. This initiative has sparked momentum for period care accessibility across Australia and New Zealand, setting a powerful example for other governments and institutions - and since then, we have placed thousands of dispensers throughout the region.

But we’re not stopping there. We’re now driving the push for period care in public spaces and leading the charge to make it accessible in workplaces too. Through our ongoing efforts to challenge outdated norms, we’re breaking down barriers and pushing for a world where period care is as accessible as a toilet paper. Join us in normalising period care in every away-from-home environment.

Implement in your workplace, school, or community

References

¹Libra Workplace Impact Survey 2024, N=1,011 women AU

²Libra Taboo Survey 2019, N=530 women ANZ